How triple your sales trip in 4 simple steps to free the tourism marketing success

Too often I heard the sad story of confusion and high costs of tourism professionals to promote so desperately to offer a useful way to find. It is not uncommon to spend up to 10 if not try 100 of thousands of brochures, websites, advertising, exhibition stands, e-marketing, etc., to increase sales and timetables. The worst thing that often is not known whether your advertising message or by trade, had also worked or return on investment. Or if he did, why?
This sounds at all familiar? Maybe you like?
Good news.
This is the first of five articles, where you can learn some strategies are simple but very effective marketing, tourism experts that the majority completely ignored. Let me be your guide on "dangerous ground action" at times for destinations, tour operators, packers, accommodation, resort or anyone else in the tourism sector. On this trip you will learn important critical elements of the marketing communication pieces about the size of a bit more than doubled the results of tourism professionals, to my knowledge.
How effective is your marketing?
An important way to inform potential customers that most of the destination or has traveled through the written word (copy) on your website, brochures, advertisements, etc. The effectiveness of the texts they use in their marketing materials, a substantial influence on the results. If you do not pack and force the prospect of first contact with their offers to show, above all, its home page, flag, owner of ads and brochures that have been - and fast.
Do not believe me? The next time you are in a count of how many seconds to travel a fair prospect whose pockets are stuffed with leaflets that read does not stop, so your stand. Maybe 4-6 seconds?
What is your website visitor log. Take a look and you will realize that it is not a large percentage of your potential customers or go in less than a minute.
Guess'. It 's the same thing with your brochures, print and banner ads, postcards, letters, and more sales.
To provide clarity and quality in marketing communications, so that potential buyers can quickly find what you need is the winning combination of sales and increased inflow.
Their non-Sales Marketing Communications = automatic
If you try to assemble a group or to promote a travel agency, accommodation, destination, or even an entire state, you should be able to communicate your marketing message effectively. Unfortunately, writing the majority of tourism experts do not know how to concentrate promotional, marketing and sales. Usually hire a graphic designer and web designer for this.
Bad news.
Graphic artists, designers and even marketers of the Internet in general. So his trip and the sale of marketing investments suffer.
Create marketing materials that sell!
Marketing Communications guide I use to make a copy that is sold must be created: the success of tourism marketing and the definition / credit (D / C) Declaration.
A good D / C data © will help you talk to your guests the best prospects for a rapid and then quickly to their underlying motivations, needs, concerns, desires and fears.
It is a fundamental influence in their purchasing decisions.
The D / C is a version of the four-part marketing communication element in a hurry:
1. Define travel deals
2. It provides descriptive clarity
3. Talk with your experience and professional
4. Motivates readers want to know more about your company / destination.
In the second part IV of my series on tourism marketing communication, I will show step # 1 - © s credibility. This is one of the most important parts of the new advertising strategy that can not afford to lose.