Six Secrets to Tourism Success Internet Marketing

Imagine if you had all the necessary facilities for travel and sales are, the stations were sold, the increase in arrivals and has done little or nothing to promote ... This is the reality of tourism experts intelligent use of Internet technology and marketing tools below. conducted with more than 80% of all trips and research for more than 50% booked online, if you need in the travel industry, you will be able to use various Internet tools. As you learn to use the Internet with skill, will be among its most profitable marketing strategies!

There is a technology wizard to do this? Of course not. But it is important that you understand what these technologies can be seen as applicable. This is a brief overview of the technology is not easy six technologies that save time, maximize the exposure is to increase revenue and reduce distribution costs. This is an introductory article, which will be followed by a series in six episodes on the internet marketing for tourism, rather than the details of the individual is advised of the following elements and resources that travel to current and future hospitality professionals can use .
# 1: Web sites that sell travel
A travel Web site requires good information and perspectives, and moves to their destination or services selected. Online in this case is a person at a time is going to purchase decisions in seconds. While most webmasters are technically qualified marketing and sales managers. web site traffic without further consultation and the prospect of a sale is lost. See the book "Tourism Marketing Success" to learn how to sell your travel website.
# 2: Search Engine Optimization (SEO)
To win and get Top Ranking SEO is the active process of improving the relevance of the website so that their keywords in the headlines. 95% of all Internet traffic comes from Google, Yahoo and MSN. SEO is a long-term project that usually requires professional help, because the Internet is more competitive and constantly evolving. Before money with an SEO expert, the first position at the top of Google for competitive phrases. But if done correctly, SEO huge dividends deducted from their investment. Someone must be on page # 1, why not?
# 3: Pay-Per-Click (PPC)
PPC advertising is advertising for sponsored links or the sites on the right side of Google, Yahoo or MSN Search. Seem small text ads that match a keyword search and you pay only when someone clicks on your ad.
PPC ad placement is quick, easy, accurate and can be very profitable. The cost per click (CPC) depends on the competitiveness of key phrases to display ads in a word of warning. We spend a lot of money quickly, with some good results if you do PPC. My site is a free course on Google AdWords, to gain the highest rank Internet traffic and more than a lower CPC.
# 4: Online Audio / Video and podcast online travel sales
Audio and video on its website and through the world of allocation results of podcast marketing. A podcast is a multimedia file distributed free on the Internet for playback on mobile devices and computers. Podcast will give you a radio station distributed global issues, a rapidly growing base of listeners for free.
Stories, information and promotional pieces station, responding to questions and build relationships online: Best use of audio, video and podcasts. Here is a good example of online travel site. Check out iTunes to hear and see some of the best travel podcast, marketing and business development. Perform a search in the podcast section for the title of my podcast, the success of the business.
# 5: E-mail marketing
Most of the first people that come to your website are not willing to give money today. If you ask a prospect to his e-mail newsletter (opt-in), a new report in time to travel, special offers and last minute in order to develop join. This helps foreigners become friends and friends of clients when they are ready to go.
There are many marketing services via e-mail, the electronic newsletter templates, to deliver its newsletter via e-mail, manage databases, track open rates and even sacrifice to unsubscribe or bounced e-mail for you.
# 6: distribution and online booking
These systems will increase their sales and save time, because the prospects can view inventory, real-time reservations and payments. The inventory is now set for all providers and suppliers to know exactly what can be sold at any time. Marketing organizations, destinations and tour operators can sell more because it can show all regional travel, accommodation and all the attractions of a place in a so-called "portal". This helps visitors, resulting in longer stays and higher costs for all size classes.

Do not get discouraged, you can learn how to do this. There are a lot of technical training and support. Start now and prosper. Activities on-line training radio show is full of successful training and education with a focus on audio on Internet marketing in tourism and hospitality.